Elina Y. Hur

I am an Assistant Professor of Marketing at the Fox School of Business, Temple University.  My research focuses on consumers' judgment and decision-making driven by goals and motivation, with a particular emphasis on the sustainability domain. 

Research Interest: Sustainability | Goals and Motivation | Judgment and Decision Making

Education 

• Ph.D. Marketing, Cornell University (2023) 

• M.A. Psychology, New York University (2017)

• B.A. Psychology, Business, Korea University (2014)